Pop-up sales and shops often get a bad rap in the media. They’re typically touted as being overcrowded and offering cheaply made overpriced products that aren’t worth the effort.
But that couldn’t be further from the truth!
Whether you’re a keen bargain hunter or a bride on a budget, pop-up wedding dress sales can help you get the designer dress of your dreams in your size at a reasonable price. In this article, we discuss the most common wedding dress pop-up store myths and misconceptions and how they’ve been debunked.
Myth #1: They Only Offer Off-the-Rack Wedding Dresses from Previous Seasons
Sure, some of the off-the-rack wedding dresses at these pop-up sales events are from previous seasons, but there’s also a wide selection of brand-new designs that are offered at significantly discounted prices. Pop-up wedding dress stores purchase gowns in bulk directly from the suppliers. By cutting out excess expenses such as leasing or purchasing a permanent brick-and-mortar space and eliminating manufacturing suggested retail pricing (MSRP), wedding dress pop-up shops are able to offer significantly lower prices on premium in-season gowns than traditional retailers.
Myth #2: Pop-Up Sales Are More Expensive Than Traditional Retailers
Traditional brick-and-mortar retail stores are usually contractually bound to sell products according to MSRP. They also have a lot of shipping, overhead, and warehousing costs to factor into their product pricing, not to mention renting or leasing their locations. Pop-up sales and shops cut out a lot of these unnecessary expenses to present customers with the same designer dresses for more affordable and reasonable prices on the spot.
Myth #3: Pop-Up Shops Don’t Offer Plus Size Wedding Dresses
Quite the contrary! A good pop-up wedding dress sale can accommodate brides of all shapes and sizes. Plus size wedding dresses (up to size 28) with or without sleeves and of varying lengths and styles are available, so that every bride can easily find their dream gown without having to go to a special store or section.
Myth #4: Pop-Up Wedding Dress Sales Are Chaotic
We’ve all seen that episode of Friends where Monica, Rachel, and Phoebe are forced to fight their way through a wild pack of “bargain shoppers” at a Brooklyn pop-up shop so that Monica can find her dream wedding dress. It suffices to say that the chaos in this scene was played up for laughs and real pop-up wedding dress sales are a lot calmer and better organized than what was portrayed in this episode. In reality, pop-up wedding dress sales operate in much larger venues and also have a limited capacity to create a more positive shopping experience for brides.
Myth #5: Pop-Up Shops Don’t Offer Bridal Accessories
Many dedicated pop-up bridal shops that don’t have retail locations often offer bridal accessories such as veils, jewellery, tiaras, and hair pieces, all at a discounted price. This allows you to easily see how each accessory matches with your dress. Plus, you won’t have to purchase your accessories and dress from two different stores!
Myth #6: You Can’t Try the Dresses on
On the contrary, most pop-up wedding dress shops have onsite fitting rooms complete with sales associates to allow brides to try on gowns for the perfect fit and so they can see what they’ll look like on their wedding day. Expecting brides to purchase a wedding dress and bridal accessories without seeing how they look would be unreasonable considering all eyes are going to be on them on their big day!
Whether you’re looking for bridal gowns for plus sizes, petite, or anything in between, Opportunity Bridal has just what you need. We’re a travelling bridal boutique that does one-day wedding dress sales at massive discounts of 50%-80% off MSRP. All of our pop-up sales events are first-come first-serve, and you can try on as many dresses as you want. With over 600 dresses and sizes 2 to 28 available, you’re sure to find your dream dress at one of our events. Check out the next bridal pop-up near you.
Ricarda is the National Sales Manager for Opportunity Bridal. Ricarda comes from a creative background but has been working in the Bridal industry for over 5 years and has done over 300 sales events, coast to coast. Her mission is to create welcoming and warm experiences for everyone she meets and loves the chance to learn and share her knowledge of the Bridal industry with others.
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